HS2 and Crossrail – a journey of opportunity



In January 2012, the then Secretary of State for Transport the Rt Hon Justine Greening MP, announced that the High Speed 2 Rail Network (HS2) will go ahead. The first work will begin in 2017 and will provide a new super-fast rail link between London and Birmingham. It will also involve the building of 4 brand new stations and the upgrade of many more, including the building of 11 new high speed platforms at Euston Station.

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CASCAID is here to stay

In this day and age, companies come and go but CASCAID has history and we’re here to stay.

Founded in 1969, CASCAID is the leading provider of careers information and guidance solutions both nationally and internationally, with over 45 years’ experience of inspiring people with their career choices.

We can trace our history back to a project within the Leicestershire County Council Careers Service, when it began to create a computer database of high-quality occupational information and a means of analysing interests to present career ideas. This was used to support careers guidance professionals in their work with clients.

Today we work throughout the UK and in many countries across the world with our partners to deliver support which help young people and adults make informed decisions about their learning, training, work and career goals. Every year we help millions of people worldwide with their career choices.

Why we are different

Over the last 45 years we have developed a specialised approach to engaging and inspiring people about their future career decisions.

  • Impartiality underpins what we do – we give every user every opportunity to explore every possibility.
  • Transparency is critical to building self-awareness – there’s no mystery in why a user gets the results that we give them.
  • Being responsible is imperative – we know that people are using our programs to make decisions which will impact their future.
  • We believe in the power of good guidance – our programs work hand-in-hand with professionals to deliver real impact.
  • We are a social enterprise – we gift aid proceeds for reinvestment in education.
  • Careers support is crucial – we’re determined to do everything that we can to raise the profile of careers support, championing the positive economic and social impacts it has on individuals, their communities and the wider economy.

We don’t have dragons or jive bunnies

 The CASCAID Team are made up of highly experienced, enthusiastic and committed people.

We are driven by delivering an innovative service that inspires young people and adults to explore, discover what’s possible and make the right choices about their future career destinations and learning & training journeys.

 Jim Burton, Chief Executive of CASCAID said, ‘Our products and services are suitable for all, from seven years to 70, with our most popular, Kudos, used by over 200,000 students.

Our products have evolved over the years and are tried and trusted by teachers and careers advisers. With a wealth of experience, continued support from Loughborough University and exciting plans for the future, CASCAID aims to be around for another 40 plus years, at least!’

To find out more about CASCAID and our range of products and services, visit www.cascaid.co.uk.

Take a look at our new career profiles!

At CASCAID we want to provide the most accurate, up-to-date impartial careers information. As a result we are constantly carrying out research into our career profiles, and updating them accordingly. We are also studying the very latest job vacancy data, and using it to identify and create new career profiles. This enables us to provide our users with a true representation of the job market, with realistic career titles and therefore realistic aspirations.

Continue reading “Take a look at our new career profiles!”

Careers advice for GCSE students getting their results

On Thursday 25th August, thousands of students will get their GCSE results. These results will affect their decisions on what to do next and it is important for them to consider their options carefully and seek careers advice where appropriate.

Students will consider whether to leave school, stay on in a sixth form, go to college or enter into work-based learning, such as Apprenticeships. There are many education and training options available to 16-19 year olds and it’s important to make the right decisions.

GCSE results and careers advice

Students receiving their GCSE results need to consider their future options and this is where careers advice and guidance can support their decision-making process.

Not everyone will automatically want to go on to do A-levels and, depending on a young person’s interests and skills, they should pursue a career route that suites them.

For the majority of students in the UK, they will have been supported by CASCAID’s careers guidance solution, Kudos. This helps them to identify their interests and skills and the careers that may suit them. For students with home access to Kudos, this a good time to consult their ‘Action Plan’ report and input their GCSE results. The ‘Action Plan’ report provides a good basis for making decisions on the next step of their career journey.

Useful careers features

To help students after their GCSE results, there are a number of features and articles in Kudos that will be useful for them. We have outlined some of those that may be of interest:

• Explore careers related to your qualification/ s and future educational level/ s.

• Update your ‘My Action Plan’ report with your GCSE results. Set goals to help you explore and put a plan into action to help you achieve your learning and career objectives.

• Start to build or update your CV using the structured CV builder.

• Read the articles within the ‘General Information’ section. You might find the following useful:


GCSEs and How You Can Use Them
Options at 16
Further Education Options
Finance for Study for Young People


Planning for Your Future
Prince’s Trust
Work Experience

Founded in 1969 and owned by the world-renowned Loughborough University, CASCAID are committed to creating innovative resources which help young people and adults make the best possible decisions about their future career, learning and training options.

‘We don’t have a dedicated Careers Adviser and I find that CASCAID products really help us to ensure that we have a systematic approach to integrating careers into the curriculum.’
– Teacher, Secondary school

For schools and colleges that would like to find out more about Kudos and our range of careers information and guidance solutions, register here for a demonstration webinar or request a free two-week trial.

Alternatively, call the team on 01509 226868 or email enquiry@cascaid.co.uk.

17 top tips to help maximise your Kudos subscription

Easy to navigate and intuitive to use, Kudos, the UK’s most popular, impartial careers guidance program, is designed to seamlessly embed itself within your career guidance activity. This is great news for teachers and careers advisers who can rely on the breadth of up-to-date information Kudos offers as well as the wide range of free classroom resources.

With a new version of Kudos recently launched that has been developed with input from young people, teachers and advisers, we thought it would be a great time to put together our top tips for making the most of your Kudos subscription…

  1. Register for a free demonstration webinar with one of our program specialists and explore Kudos in further detail from the comfort of your own office!
  2. Get insight into the progress your students are making with their career journey via CASCAID Manager. Free to access, this student tracking suite now shows you the impact Kudos is having on each cohorts’ progress as well as ‘distance travelled’.
  3. Help students decide which KS4 and KS5 subjects will help them in their career plans with the new ‘What subjects should I study?’ section.
  4. Encourage students to explore the career opportunities that they could progress to in different industry sectors with the improved ‘Work Areas’ section, accessed through the tool bar.
  5. Inspire students to get engaged in experiences that will help them stand out in the future, with the head start action plan ideas within ‘My Profile’.
  6. Develop students’ self-awareness by encouraging them to explore the redesigned ‘Is this for me?’ section where they can discover how well suited each career is to them.
  7. Remember, information entered into the previous version of Kudos will not be accessible in the new version.
  8. Make use of the wide range of updated support materials including lesson plans, guides and ‘How to…’ short films.
  9. Encourage students/clients to access Kudos from home; helping to involve parents in the careers guidance process.
  10. Maximise class time by using CASCAID Manager to create up to 200 users at a time.
  11. Monitor student/client activity with CASCAID Manager, including whether they have completed the likes & dislikes section, chosen any potential careers and when they last logged in.
  12. Use the new at-a-glance dashboard also within CASCAID Manager to organise by group/cohort and filter by activity; making it easy to identify individuals or groups of students/clients that need intervention and extra support.
  13. With information gathered from CASCAID Manager you can plan targeted careers activity, including work experience.
  14. Download a copy of the ‘Framework for careers, employability and enterprise education’ and discover how CASCAID products can help support each of the learning outcomes.
  15. Link Kudos to your VLE/ Moodle to encourage student use and reassure parents it is a trusted source.
  16. Maximise your budget by subscribing to the complete Kudos package, offering complete careers guidance for as little as 60p* per student.
  17. Use the ‘recording of achievements’ feature within Kudos HE from Year 10 onwards to get students ready for UCAS/ course applications

Subscribers to Kudos have been automatically updated to the new version, if you are yet to explore it, what are you waiting for! Packed with new features as well as an engaging new design, feedback shows that this enhanced version is set to be as popular as ever…

“As a school we were looking for a careers tool that would provide reliable data, engage all stakeholders, be value for money and ultimately be a key driver in raising the aspirations in our community. We wanted to make an evidence based decision on the product and it was important for us that we had the capacity to measure the impact it would have. The new version of Kudos offers everything we were looking for and more.”

Tom, Senior Teacher, Thomas Adams School

“The new version is really flexible to use. I’m finding it really useful in subject lessons as well as in careers work.”

Catherine, Careers Adviser, Future Focus

“Kudos is the main resource that I use to provide my students with support and guidance. I like the ‘distance travelled’ function in the new version which gives me some good intelligence on how students are progressing.”

Kathryn, John Willmott School

“There are some very good new features in the update. The tracking features in the Manager as well as the links to courses and Apprenticeships are really useful. Kudos helps me to deliver impartial careers support and this version will allow students to take real ownership and see the links between their interests, subjects and careers.”

Judith, secondary school, West Midlands

“The new version is visually pleasing and very clear. I really like the links to LMI and the choice of starting points for students. It feels like a holistic tool for impartial guidance.”

Rhonda, Rushcliffe School

So, what’s new?

This new version includes all of the great support, including reliable, impartial careers information that young people need to make those critical life choices. From subject choice at Key Stage 4 to post-16 options such as A-levels, college courses, apprenticeships or the world of work, Kudos can help inform and support. What’s more, with the personalised experience based on their likes and dislikes they receive personalised career ideas that help to develop their self-awareness.

Along with a new look, Kudos is packed with new content that has been designed to offer even greater support to young people, teachers and advisers and includes:

  • Recommended subjects for each career
  • Head start action planning designed to help students stand out from the competition
  • Improved LMI and career information
  • Enhanced progression support
  • The ability to explore career families; opening up even more career avenues
  • The option to easily relate careers to salary and qualifications

Following feedback from users, we have also added a new ‘Finish Later’ option, which allows users to save their progress so far and continue at another time; great for when careers guidance is fitted in around other activities and time is limited.

We understand that young people often struggle to relate subjects to careers, with the new ‘What should I study?’ option, they can find out which subjects are required for the careers they are interested in  – perfect for those considering GCSE or A-level choices

Want to find out more?

 Register here for a free demonstration webinar and explore all that Kudos has to offer, alternatively, email enquiry@cascaid.co.uk or call the team on 01509 22 68 68 to discuss your requirements.